Enhanced Loyalty Management System Wıthın A Dıgıtal Wallet For Seamless Shoppıng Experıence

Abstract

Businesses and organisations are always looking for a way to improve sales and
enhance customer satisfaction and experience, irrespective of the highly volatile
competitive business environment. With the rise of a cashless society and the
involvement of electronic transactions and the risk of carrying cash, which can
result in theft, loss, and stress, the need for a robust system to manage the
customer's experience and evoke loyalty has become paramount. This project,
therefore, aimed at the development of an improved digital wallet and loyalty
management system for a seamless shopping experience using a mobile application
development framework to enhance customer loyalty and satisfaction. The system
was developed using the adaptive software development (ASD) methodology,
which is an improvement of the rapid application development (RAD) that
addresses the internet economy and JavaScript, Typescript, React Native in Visual
Studio Code IDE. The system was deployed and tested with several components
and modules that handle user registration and account creation, loyalty point
generation, transfer and gift card creation, respectively. The system is efficient and
reliable, as it evokes customer loyalty and improves customer satisfaction and
experience.